7/24/2023 0 Comments Hypnotic drink 2000![]() There is currently no word regarding whether it will come back to the market in the near future.I f you’re lucky, you may be able to find some of the last cases of CACTI in liquor stores today. After the tragic deaths that occurred at Scott’s Astroworld music festival in 2021, Anheuser-Busch decided to stop all production and brand development for CACTI. “The goal for this is something that, if you were in the mood for it, you can go to your local store, you can go to your local gas station, you can go to your local bodega, you can go to the bar and find this product.” However, CACTI was short-lived. ![]() “We’re looking to build this brand for the next few years and decades to come,” vice president of marketing for Anheuser-Busch’s Beyond Beer segment Lana Buchanan told Complex in an interview. And it wasn’t planned to be a limited offering, either. As always, Scott went above and beyond with the rollout. The video for his single “Franchise” even doubled as a CACTI ad. A commercial, which featured a surprising cameo from comedian Eric Andre, ran during the 2021 Grammys. To coincide with its debut, the team released a full merch capsule featuring branded T-shirts, crewnecks, wall clocks, koozies, and even rugs. CACTI was more than just a beverage you could have copped at your local liquor or beer store. It sat at 7 percent while other popular brands like White Claw and Truly sit at 5 percent. The Anheuser-Busch-produced beverage set itself apart from the crowded hard seltzer market with its higher ABV content. ![]() Individual tallboy cans were also sold for all three flavors. CACTI was offered in three flavors-pineapple, lime, and strawberry-and sold in nine-can variety packs. In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI. Over the past several years, the Houston rapper has become a go-to endorser for brands ranging from Nike to McDonald’s. It shouldn’t be surprising to see Travis Scott’s name on this list. Here, we outlined the 15 most famous celebrity alcohol brands. Not all of the celebrities in this story own the brands they endorse, and some brands have been more successful than others, but they’ve all represented a particular moment and spoken to hip-hop’s ability to sell products and make brands relevant. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006. Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market. So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. In the US alone, the liquor market pulled in as much as $35.8 billion in sales, a number that has only been growing for the past 12 years. And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc. Maybe the brand is attempting a new, more visual type of promotion fit for the social media era, or maybe name-dropping Hpnotiq is just so 2001.Who doesn’t enjoy a good drink? Whether it’s a bottle of expensive scotch or a cheap 12-pack of hard seltzer, good alcohol is one of few guilty pleasures that everyone enjoys. What is mentioned? Brisk tea, Chanel and Oprah. It’s part of Hpnotiq’s #Since2001 campaign, which harkens back to Hpnotiq’s release 15 years ago, when Sean “Diddy” Combs first popularized it at his restaurant chain Justin’s in New York, and namedropped the spirit in songs like “Diddy Rock.” Diddy wasn’t the only rapper to give the blue liqueur a shout out-Jay-Z, Ludacris and Missy Elliot also helped popularize it in their lyrics.īut unlike in its heyday, when lyrical inclusions cemented Hpnotiq in rap culture, the drink isn’t mentioned in the new video at all. Released on Hpnotiq’s Instagram, the video follows the rapper’s dog, Trapp, around a house party where everyone from the bar, to the pool, to the bedroom, to the private stripclub is sipping on Hpnotiq. And yet, the song itself makes no reference to the fruity Cognac liqueur. That’s no coincidence-the video is, indeed, presented by Hpnotiq. 2 Chainz recently dropped the video for his song, “Not Invited.” In it, there are walls full of Hpnotiq bottles, glasses full of Hptnotiq cocktails-there’s even a Hpnotiq-inspired doggie treat.
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